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Brand Activation

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Brand Activation
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Coral is a brand of the Unilever group.

Assignment: communicate the advantages of the small & mighty range (Brand Activation). Make the target group aware of the entire Coral range (white, black, wool and colours) as it is perceived as being specialised in colours. To do this, we developed an activity/game in which two consumers have a friendly debate in-store or at events. The two consumers were each given a basket of washing that they had to sort as quickly as possible according to the most suitable Coral product. The winner received a month’s supply of washing product. The success of this action was so great that the client extended it.

Particular features of the assignment: for this action we developed the concept and produced all the visual material.

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